Work Experience
TL Consulting
Marketing & Sales Associate
Feb 2024 - Present
At TL Consulting, I created the marketing landscape and manage all digital channels to boost visibility, drive engagement and generate leads – to ultimately grow the brand. My responsibilities and tasks include:
- Managing social media with an efficient and effective content strategy to drive brand awareness, engagement and to position the brand as a thought leader in the tech space – increasing visibility by 82% and engagement by 66% within the first five months.
- Strategising and executing the SEO strategy, including on-page optimisations, keyword research, technical optimisations and content strategy – leading to a 37% increase in traffic over six months.
- Optimising the Google Ads account with an account restructure and ongoing changes to ad copy, keyword targeting and placements – reducing wasted budget by 51% and improving lead quality within four months.
- Designing and developing the new website in just two months to better represent services, highlight our branding and to facilitate a smoother user journey for prospective clients.
- Creating go-to-market sales collateral that concisely and effectively showcases our services, emphasises key value propositions and establishes credibility for prospective clients.
- Crafting and launching the email marketing strategy to nurture prospects and drive lead generation.
G Squared
Paid Media Analyst
Jun 2023 - Jan 2024
- Executed and optimised campaigns and ads across Meta, Google and LinkedIn Ads to enhance performance and maximise ROAS.
- Crafted persuasive and effective ad copy to drive increased traffic, engagement and conversions across multiple clients in a variety of industries.
- Utilised audience targeting to reach relevant customers for tailored messaging that will improve ad performance, and reach while decreasing budget waste.
- Collaborated with internal stakeholders of the web and SEO team to optimise landing page performance to improve conversion rates.
SEO Analyst
Jul 2022 - Jun 2023
My Results:
- Increased organic traffic by +128% for a leading law firm in NSW utilising blog ideation, content optimisations, landing page improvements and backlinks.
- Improved keyword rankings on the first page by +65% for car suspension and accessories company through blog ideation, content optimisations and technical fixes.
- Boosted organic conversions by +32% for a fast-growing Aussie telecom provider with blog content creation, CRO recommendations, and technical fixes.
Responsibilities & Tasks:
- Developing and executing successful SEO strategies for multiple clients across various verticals.
- Managing a delivery team of content writers, link builders and developers using Trello and Asana.
- Conducting keyword research to guide content development using SEMRush and Ahrefs.
- Audited websites using Screaming Frog to recommend and implement technical SEO fixes.
- Optimising website content, landing pages, and metadata.
- Directing off-page optimisations of link building and liaising with relevant publications.
- Reporting on data, rankings and other KPI/SEO metrics to clients in transformative ways to support business objectives.
- Collaborating with internal stakeholders to align strategies and priorities for improved efficiencies.
Marketing Internship
Apr 2022 - Jun 2022
Worked across the Paid Media, Web, SEO, Content, and Strategy teams.
Paid Media:
- Analysed and collated data from Facebook Ads and Google Ads to write performance reports with insights and future recommendations for clients.
- Wrote and reviewed ad copy for clients in adherence to their brand guidelines and tone of voice to effectively promote and educate consumers on the client’s products or services.
Web:
- Conducted UI/UX audits using Google Analytics and Hotjar to generate insights and recommendations for our client’s websites to improve the user journey.
- Reviewed website implementations and ensured deliverables met quality control standards.
- Engaged in workshops and meetings with clients to better understand their business and their goals to ensure alignment between our solutions and their overarching strategic direction.
SEO:
- Performed keyword research using SEMrush and Google Keyword Planner to identify relevant keywords with high ROI.
- Conducted SEO audits using SEMrush and Screaming Frog to identify areas of optimisation and provided recommendations to enhance client’s SEO performance.
- Implemented technical SEO fixes via WordPress to optimise page speed.
- Assessed link-building articles for off-page SEO to ensure quality content is produced on relevant websites with optimal keywords.
Content:
- Executed content audits to uncover pages with thin content to then brainstorm new content ideas along with content improvements for existing pages.
- Researched and created a guideline on best practices for social media content to streamline future content ideas and processes.
Strategy:
- Liaised with internal stakeholders to examine current performance of clients to gain insights and uncover new opportunities to both cross-sell and up-sell our services.
- Liaised with internal stakeholders to review current strategy and ensured team strategies are in alignment so that performance is maximised for our clients.
Social Media Community Manager
Jun 2021 - Jun 2022
- Analysed large volumes of data for some of Australia’s largest brands through marketing tools such as Sprout, Brandwatch, Facebook Business Manager, and Social Studio.
- Responded to and resolved customer complaints through social media channels.
- Liaised with clients and wrote reports to enhance their understanding of the social media landscape to better inform their marketing.
The Chiefs Esports Club
Professional Esports Player
Jan 2020 - Dec 2020
- Participated in a League of Legends tournament hosted by Riot Games to play at the highest level in Australia.
- Practised, reviewed and strategised with teammates regularly to build rapport, teamwork and effective communication.
- Managed the development of the team as an in-game leader and as a mentor outside of the game.
Chemist Warehouse
Pharmacy Assistant
Aug 2017 - Apr 2020
- Analysed monthly sales statistics to schedule replenishment of stock.
- Diagnosed customers and provided basic to moderate pharmacy advice tailored to each individuals circumstances with the highest level of customer service.
- Increased revenue through upselling and cross selling with a solution based approach.
Education
University of Sydney
Bachelor of Commerce
Double Majors in Marketing & Management
My Skills
Paid Media
SEO
Web
Social
- Google Ads
- Facebook Ads
- LinkedIn Ads
- TikTok Ads
- SEMRush
- Ahrefs
- Screaming Frog
- Botify
- WordPress
- Figma
- Hotjar
- Google Analytics 4
- Sprout Social
- Brandwatch
- Emplifi
- Hootsuite