JEFFREY CAI
My Work
My diverse experience across multiple industries and clients equips me with a unique perspective and an innovative approach to marketing challenges.
Redefining the brand and website to drive digital growth
TL Consulting | SEO + Web
Boosting conversions by 32% with SEO and website optimisations
Established Aussie Telco | SEO + Web
Generating $426k revenue with a 8:1 ROAS using paid media
Fast Growing Clothing Brand | Paid Media
My Expertise
Paid Media
Skilled in lead generation & e-commerce.
Specialised in:
• Google Ads
• Meta Ads
• LinkedIn Ads
SEO
Proven experience implementing SEO strategies end-to-end across:
• Technical SEO
• On-Page SEO
• Off-Page SEO
Web UI/UX
Knowledgeable in UI/UX with a focus on user-centred designs. Strengths in:
• Conversion Rate Optimisation
• User Journey Mapping
• Information Architecture
Social Media
Proficient in social media management.
Expertise in:
• Brand Strategy
• Community Management
• Content Ideation
More Than Marketing
Psychology
I enjoy learning about the intricacies of human behaviour - how we think and act. This understanding helps fuel personal and professional growth as I better understand myself, my clients and others around me.Â
Martial Arts
I am a Black Belt in Taekwondo and am a fan of all martial arts. I am drawn to the rigorous training and discipline required to hone the body and the mind. It is a pursuit of self-mastery and a never ending journey full of growth.
Games
Games like Chess are exciting to me due to the strategic thinking and problem solving required to win. Through games I've learnt many transferrable skills that I've applied to other aspects of my life.
From his early days as an intern to becoming the go-to person in the office, Jeff's rapid growth and skill development have been nothing short of remarkable. With a keen eye for detail, Jeff's marketing work is always of the highest quality - whether that be technical audits, on-page SEO, reporting, strategy, Meta Ads or Google Ads. Clients and colleagues alike sing his praises.
I'm certain that he'll excel no matter where he goes in his career.